About Us
About Customer Path Lab
We Help Businesses Understand the Customer Journey
Customer Path Lab is a customer experience agency based in Atlanta, Georgia. We help businesses understand how customers interact with their brand, where friction appears, and what changes can make the experience clearer, smoother, and more valuable.
Our work focuses on the full customer path: first impression, website visit, inquiry, purchase, onboarding, service delivery, support, follow-up, and loyalty. When companies understand each stage of this journey, they can make better decisions about communication, service, marketing, and retention.
Customer Path Lab is led by Radomir Mitchell, director and owner of the agency.
What We Believe
Customer experience is not only about being friendly or answering support requests quickly. It is about building a system where customers understand what to do, feel confident in their decision, receive clear communication, and know what to expect at every stage.
Many businesses lose customers not because the product or service is weak, but because the journey is confusing. A website may not explain the offer clearly. A form may ask too much too early. A follow-up message may arrive too late. A support process may feel disconnected from what the customer was promised.
Customer Path Lab helps companies find these gaps and fix them with practical, realistic improvements.
Customer Journey Mapping
We map the full customer journey to show how people move from first contact to long-term loyalty. This helps businesses identify unclear steps, weak touchpoints, and moments where customers may lose confidence.
Feedback Research
We design and analyze customer feedback surveys, satisfaction studies, website feedback forms, and post-service questionnaires. This helps companies understand what customers value, what frustrates them, and what they expect next.
Customer Experience Improvement
We help businesses improve service communication, onboarding, support, follow-up, and retention processes. The goal is to create a customer experience that feels easier, clearer, and more trustworthy.
325
Customer experience touchpoints reviewed
525
Customer responses and comments analyzed
302
CX improvement recommendations delivered
25
Industries and business categories studied
The Team
Our Experts
Radomir Mitchell
Director / Owner
Radomir leads Customer Path Lab’s customer experience strategy, research planning, and client consulting. His work focuses on helping businesses turn customer feedback into clear operational and marketing improvements.
Mike Rich
Customer Journey Lead
Mike specializes in mapping customer paths, identifying friction points, and translating complex customer journeys into clear visual frameworks for business teams.
Jenny Smith
Feedback Research Manager
Jenny works with customer surveys, satisfaction studies, website feedback, and response analysis. She helps clients understand the patterns behind customer comments and ratings.
George Doe
Service Experience Consultant
George reviews onboarding, communication, support workflows, and customer service processes to identify where the customer experience can become smoother.
Maria Jay
CX Reporting Specialist
Maria prepares clear reports, summaries, and recommendation documents that help clients understand what the research means and what should be improved first.
Customer Path Lab helps businesses create experiences that are easier for customers and more useful for teams. We believe strong customer experience should improve both sides: customers should feel more confident, and businesses should receive clearer signals about what to improve.
If your company needs to understand customer feedback, reduce friction, improve service quality, or build a clearer customer journey, Customer Path Lab can help you take the next step.